https://urkynd.co.uk/studio-blog daily 0.75 2026-06-03 https://urkynd.co.uk/studio-blog/what-makes-maebes-branding-and-website-design-so-successful monthly 0.5 2026-06-03 https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/3d5c8e1a-1a79-4037-a221-2519da302b9e/Maebe+Brand+Design+social+media.png Blog | Branding, Website Design & Creative Insights | URKYND Studio - What Makes Maebe's Branding and Website Design So Successful? - The Branding Doesn't Feel Like an Influencer Brand One of the smartest decisions Maebe made was creating a brand that can stand on its own. Many influencer-led brands rely heavily on the founder's name, face and personality. While that can drive initial sales, it often makes the business feel like merchandise rather than a standalone brand. Maebe feels different. The branding is subtle, the typography is refined and the visual identity feels mature. You could remove Molly-Mae from the equation and the brand would still feel credible. Lesson for founders: Build a brand people want to buy from, not just a founder they want to follow. https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/c143a9c2-11d0-49a1-b4d8-a0211432101e/Maebe+Website+Shopify+Design.png Blog | Branding, Website Design & Creative Insights | URKYND Studio - What Makes Maebe's Branding and Website Design So Successful? - Maebe’s Website Design Lets The Product Shine When you land on the Maebe website, you're not overwhelmed with animations, pop-ups or unnecessary content. The experience is simple. Large product imagery. Clear navigation. Easy-to-understand collections. Strong product photography. This might sound basic, but many fashion and beauty brands overcomplicate their websites. Maebe understands that the website's job is to remove friction and make purchasing easy. Lesson for founders: Good website design isn't about adding more. It's about helping customers buy with confidence. https://urkynd.co.uk/studio-blog/how-to-build-a-premium-beauty-brand monthly 0.5 2026-06-03 https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/acd73d16-2e02-4661-a2a2-85cc7525836e/Claudia-Original-2.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - How to Build a Premium Beauty Brand in 2026 - Your Brand Is More Than Just a Logo One of the biggest mistakes beauty founders make is treating branding as a logo design project. A logo is important, but it's only one piece of the puzzle. Think about some of the most recognisable beauty brands on the market. You could probably identify them without seeing their logo because their visual identity is so consistent. That's the goal. When your branding feels cohesive, customers are more likely to trust your products, remember your business and recommend it to others. https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/abc3c010-caa6-4400-97a5-e4a709589006/Claudia+Website+Mobile.gif Blog | Branding, Website Design & Creative Insights | URKYND Studio - How to Build a Premium Beauty Brand in 2026 - Your Shopify Website Should Feel Like an Extension of Your Brand A lot of beauty founders start with a Shopify theme and customise it themselves. There's absolutely nothing wrong with that in the early stages, but eventually most growing brands reach a point where the website starts holding them back. The issue isn't Shopify itself. Shopify is one of the best ecommerce platforms available for beauty brands. The issue is that many websites end up looking like templates. https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/35a88360-eaec-462c-ac96-ca6afe24d26c/Claudia-Original-3.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - How to Build a Premium Beauty Brand in 2026 Great packaging design is about creating something that feels aligned with your brand and resonates with your audience. The strongest beauty brands understand that packaging isn't separate from branding. It's an extension of it. When your packaging, branding and website all feel connected, customers experience your brand as a whole rather than a collection of individual elements. https://urkynd.co.uk/studio-blog/branding-for-los-angeles-beauty-brands monthly 0.5 2026-06-03 https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/dd05abc3-fb9d-4036-8290-384c18d9634a/Salt+Beauty+Branding+2.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - Branding for Los Angeles Beauty Brands: Why Looking Expensive Isn't Enough Anymore A few years ago, having a beautiful logo and a beige Instagram feed was enough to make a beauty brand feel premium. Today? Not so much. The beauty industry in Los Angeles is saturated with brands that look good. Skincare lines, lash studios, cosmetic clinics, makeup artists, wellness brands. Most have invested in professional photography, polished packaging and social media content. The challenge isn't looking professional anymore. It's being memorable. The beauty brands gaining traction right now aren't necessarily the loudest. They're the ones with a clear point of view. https://urkynd.co.uk/studio-blog/seo-title-squarespace-vs-shopify-which-website-platform-is-best-for-your-brand monthly 0.5 2026-05-28 https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/b18186ba-1c1f-4072-ac7b-e8da662568df/squarespace-website-design.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - Squarespace vs Shopify: Which Is Best for Your Brand? - Squarespace website design Squarespace is usually the strongest option for service-based businesses or brands that care heavily about aesthetics and storytelling. https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/abc3c010-caa6-4400-97a5-e4a709589006/Claudia+Website+Mobile.gif Blog | Branding, Website Design & Creative Insights | URKYND Studio - Squarespace vs Shopify: Which Is Best for Your Brand? - Shopify E-commerce Website design Shopify is built specifically for ecommerce, making it the stronger long-term option for brands focused on online sales. If your business revolves around products, collections and scaling your store, Shopify gives you far more flexibility behind the scenes. https://urkynd.co.uk/studio-blog/pilates-branding-ideas-for-modern-wellness-brands-lpdzh-rgskt monthly 0.5 2026-05-28 https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/f72f32c5-af81-42ed-9a07-5a016823c62c/neutral+colour+palette.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - Pilates Studio Colour Trends for 2026 - Warm Neutrals Are Replacing Harsh Minimalism Bright white branding and stark black accents are slowly being replaced with softer neutrals and warmer tones. Soft beige (#D8CCBF), chalk white (#F7F4EF), mushroom (#B6A89A) and taupe grey (#8D847C) tones create a calming, minimal Pilates brand aesthetic inspired by Scandinavian interiors and quiet luxury wellness spaces. https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/fbee2aa7-8eeb-4814-a739-503ecf131c94/brown+colour+palette.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - Pilates Studio Colour Trends for 2026 - Espresso Browns & Deep Chocolate Tones Richer brown tones are becoming much more common across luxury wellness branding. Deep espresso shades instantly make a brand feel more elevated and fashion-inspired while still keeping warmth within the palette. These colours work especially well for Pilates studios wanting a more premium, editorial aesthetic. Deep espresso (#2B211D), butter cream (#F4EDE3), oat milk (#DCCFC0) and warm stone (#B7AA9A) tones create a luxury, editorial-inspired Pilates aesthetic with a softer alternative to harsh black and white branding. https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/9286907b-5e2e-41a4-bee7-6400749c1d41/green+colour+palette.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - Pilates Studio Colour Trends for 2026 - Earthy Greens & Muted Olives Muted olive tones are becoming huge within Pilates and wellness branding. They feel calming, elevated and naturally connected to wellness without looking overly obvious or cliché. Softer greens work especially well when paired with warm creams, espresso tones or soft stone colours. Muted olive (#7B7A5D) paired with warm cream (#F3EEE5), sandstone (#D6C8B6) and deep moss (#4F5140) creates a grounded but elevated wellness palette that feels calm, modern and premium. https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/f2a3e22b-a85b-4fd4-8545-9e31d8569569/blue+colour+palette.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - Pilates Studio Colour Trends for 2026 - Soft Blues & Powder TOnes Some Pilates studios are also moving towards softer powder blues and muted grey-blues to create a calmer, spa-inspired atmosphere. These tones work especially well for brands wanting a more Scandinavian or coastal-inspired aesthetic while still keeping the branding minimal and modern. Cloud blue (#D8E4E8), mineral grey (#B8C4C7), deep slate blue (#5F7480) and silk cream (#F6F1EA) tones create a softer, spa-inspired Pilates identity with a more elevated and calming feel. https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/ae5bfc34-4060-4429-840b-672c377136e0/lilac+colour+palette.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - Pilates Studio Colour Trends for 2026 - Soft Lilacs & Dusty Mauve Soft lilac tones are becoming increasingly popular within modern Pilates and wellness branding, especially for brands wanting a more feminine, fashion-inspired aesthetic. Unlike brighter pastel palettes, muted lilacs and dusty mauves feel softer, calmer and more elevated when paired with warm neutrals and creamy tones. They create a more editorial, luxury wellness feel while still keeping the branding minimal and modern. Soft lilac (#CFC6D9), dusty mauve (#A89AAA), warm nude (#DCCFC6) and silk cream (#F5F0EA) tones create a calming, feminine Pilates palette inspired by luxury skincare branding, balletcore aesthetics and soft wellness interiors. https://urkynd.co.uk/studio-blog/pilates-branding-ideas-for-modern-wellness-brands-lpdzh monthly 0.5 2026-05-28 https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/c418043d-398f-433e-888e-19afb69e392c/pilates+branding+product+packaging.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - Pilates Studio Branding Trends for 2026 - Softer, More Elevated Branding The overly clinical wellness aesthetic is slowly disappearing. Instead of harsh white spaces and generic branding, Pilates studios are leaning into softer neutrals, warm tones, textured materials and more fashion-inspired visuals. Think muted olives, espresso browns, butter creams, soft blacks and natural textures rather than bright corporate wellness colours. https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/8cdc81b3-f8e8-4187-afbf-e7a768d70bac/pilates+logo+ideas.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - Pilates Studio Branding Trends for 2026 - Fashion-Inspired Pilates Branding A lot of modern Pilates studios are now taking inspiration from fashion, interiors and boutique hospitality brands rather than traditional fitness marketing. Typography-led logos, minimal layouts and campaign-style photography are becoming much more popular across the wellness industry. https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/d1d26688-387e-4c7c-aa0e-57a5516c84ee/Pilates+branding+trends+2026.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - Pilates Studio Branding Trends for 2026 - More Lifestyle-Led Content One of the biggest Pilates branding trends for 2026 is moving away from overly promotional content. People don’t just want to see reformer machines or class schedules anymore. They want to buy into the lifestyle surrounding the brand. https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/08f8f83f-912b-4a1c-ab19-db860f9ffd97/Modern+Branding+for+a+pilates+studio.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - Pilates Studio Branding Trends for 2026 - Minimal Logo Design & Typography Pilates logo design is becoming much more refined and minimal. A lot of studios are moving away from overly feminine wellness logos and leaning towards cleaner typography, monograms and simple brand marks. The branding feels more timeless, which naturally makes the studio feel more premium. https://urkynd.co.uk/studio-blog/pilates-branding-ideas-for-modern-wellness-brands monthly 0.5 2026-05-28 https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/08f8f83f-912b-4a1c-ab19-db860f9ffd97/Modern+Branding+for+a+pilates+studio.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - Pilates Branding Ideas for Modern Wellness Brands - What Makes a Good Pilates Brand? The best Pilates brands feel elevated without trying too hard. Most modern wellness brands are moving towards softer, more refined visuals inspired by fashion, interiors and luxury hospitality. Think clean typography, neutral colour palettes, editorial-inspired layouts and websites that feel calming to scroll through. https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/8cdc81b3-f8e8-4187-afbf-e7a768d70bac/pilates+logo+ideas.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - Pilates Branding Ideas for Modern Wellness Brands - Pilates Logo Design Ideas A lot of Pilates studios are moving away from overly feminine or cliché wellness branding. Instead, branding is becoming more minimal, modern and lifestyle-led. Wordmark logos, monograms and simple typography-led branding tend to work really well for Pilates brands because they feel clean and premium without overcomplicating things. The strongest wellness branding usually feels effortless. Simple branding almost always translates better across websites, social media, signage and packaging. https://urkynd.co.uk/studio-blog/what-is-brand-identity-design-different-logo-types-explained monthly 0.5 2026-05-28 https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/652be6c9-e736-4e75-865c-95203f2d687c/Primary+Logo+Design.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - Why Your Business Needs More Than Just a Logo - Primary Logo Design Your primary logo is the main version of your branding. This is usually what appears on your homepage, proposals, signage and key brand touchpoints. For luxury branding projects, this is often a clean wordmark or typography-led logo design. https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/f53b4b45-5161-4277-a2f8-38b4baffa971/alternative+logo+design.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - Why Your Business Needs More Than Just a Logo - Alternative Logo Your alternative logo is a flexible variation of your main logo, designed for layouts where the primary version doesn’t quite fit. It helps keep your branding consistent across different platforms, formats and spaces. https://images.squarespace-cdn.com/content/v1/64a68f6ab1eb8d08160b6132/33341a87-6adf-4cc7-b0d2-c6e558aac9ce/brandmark+logo.jpg Blog | Branding, Website Design & Creative Insights | URKYND Studio - Why Your Business Needs More Than Just a Logo - Brandmark logo A brandmark is a standalone icon or symbol that represents your brand without text. 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